#CUSTOM EMAIL BOUNCE BACK MESSAGE FULL#

If you send 100 emails and 2 of them bounce back, you have a 2% bounce rate, which is in line with the average and isn’t too worrisome. How Bounce Rate Impacts Email Deliverability So if you send 1000 emails and 100 come back undeliverable, you have a bounce rate of 10%. A hard bounce is a permanent deliverability issue.Įvery returned email has an effect on your bounce rate since the rate is based on a percentage. Or it could be a ‘hard’ bounce, which means the email domain no longer exists, the account has been closed, or the address contains a typo, and the message will never be able to be delivered. In that case, a later attempt (or a few) will be made by your server in the hope that it’ll get through.

#CUSTOM EMAIL BOUNCE BACK MESSAGE FULL#

Now, this might just be a ‘soft’ bounce, meaning the email couldn’t be delivered for potentially temporary reasons, like an overly full inbox or a too-large message.

Instead, they were bounced right back to you as undeliverable.

Your email bounce rate is the percentage of the emails you’ve sent that weren’t able to reach the recipient’s inbox - or even spam. Let’s dive into everything regarding email bounce rate, including some powerful ways to make sure your emails land smoothly in your subscribers’ inboxes. Meanwhile, if you see your email bounce rate is over five percent, it’s time to bring that number down to a healthier range by taking some actions.įortunately, reducing the email bounce rate doesn’t have to be a head-scratcher. It means for every 100 emails you send, it’s normal to see two emails be returned to you. According to a study, the accepted benchmark for email bounce rate is around two percent. The higher the email bounce rate you have, the higher chances it’ll hurt your email deliverability. Whether your subscribers no longer have access to their emails or the email server is under construction, it happens. Can you even imagine the horror?īounced emails aren’t a new kid on the block when it comes to email marketing. But, after you send them, a large chunk of your subscribers end up not getting it. After all the sweat, blood, and tears you gave to craft a valuable email for your subscribers, it’s finally time to hit the send button.

Custom email bounce back message